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What is the Role of HCP In Driving Pharma Marketing ?

The role of HCP in driving Pharma Marketing is very significant. HCPs (Health Care Professionals)...

Copay Assistance Cards - Everything You Need to Know

Ever gone through a chronic disease or witnessed someone going through it? You might know then that...

Making Optichannel Marketing Real

We know from neuroscience thatthe state of mind is critical to the receiver of a message. For...

Pharmaceutical Marketing: How Big Pharma Companies Reach Consumers

It’s 2023! The top pharma companies are focusing and investing more and more in the most trending ...

Digital Marketing Strategies and Best Practices for Healthcare Industry

Be it any industry, digital marketing has become a vital part of the current era of digitalization....

Reaching the Busy HCP – Pharma Digital Marketing Strategies to engage HCPs

Here is the pressing issue: healthcare practitioners (HCPs) are getting busier by the day leaving...

Healthcare Marketing in the Digital Age: Why Healthcare Marketing is More Important Than Ever

In the current era, the penetration of internet-enabled smartphones is on the rise and,...

5 Reason Why Marketing to Physicians Is Not a Challenge Anymore

Marketing is all about creativity. It is about how one can align their products and services with...

Why is Digital Marketing Essential to Reach Out to Healthcare Professionals?

Today’s world is moving at an alarming rate – new technologies, faster methods, quick fixes – the...

The Clinical Decision Support System: Your Guide to Better Health Outcomes

Used by healthcare professionals (HCPs),Clinical Decision Support System (CDSS)is basically a...

HIMSS 2024: Everything You Missed from the Conference Floor

The annual HIMSS Global Health Conference brings together nearly 40,000 healthcare professionals,...

Building Solutions for the Future: Launching Co-Pay Spark at Assembia AXS24

With nearly 8,000 attendees at the Wynn & Encore in Las Vegas, AXS24 brought together the best...

From AI to omnichannel: The top takeaways from the 2024 BioPharma eMarketing Summit

With three dedicated tracks covering digital strategies for reaching healthcare professionals...

Doceree Highlights from the 70th Cannes Lions Festival

Omnichannel strategies, AI, and awards: Highlights from Cannes Lions International Festival of...

Doceree at Cannes Lions Festival

Doceree at Cannes Lions International Festival: Celebrating Innovation and Creative Excellence

The...

A Complete Guide To Programmatic Marketing Platform

From the early days of the printing press, radio, and billboards that enabled ads to circulate...

Elevating omnichannel strategies for HCP engagement

Life science marketers who want to build on traditional face-to-face engagements with healthcare...

Harness the Power of Programmatic POC Messaging to Engage HCPs at Scale with Doceree

Precision and personalization are paramount to creating campaigns that engage healthcare...

Point of Care Advertising: What is it and Why does it Matter?

Imagine you have a sudden toothache, and you plan to visit your nearby doctor. You arrive at the...

Pharma Campaigns are Boosted with Solutions to Measure KPIs and Track Audience Metrics

Pharmaceutical brands can create and deploy a marketing campaign, but without the proper KPI...

How to Plan POC Messaging Campaign With a Data-driven Strategy

It’s never been more crucial for life sciences marketers to incorporate point-of-care (POC) in...

The Advantages of Hyper-Targeting to Raise Business Outcomes with Doceree Perform

A challenge life sciences organization face during digital communications tohealthcare...

Text-Based Programmatic Ads in Rx Drug Marketing | Doceree Blog

Pharmaceutical companies face many extended time gaps in implementing their digital ad campaigns...

The New Normal of Consulting Doctors Online | Doceree Blog

Telemedicine saw remarkable growth post COVID-19 outbreak; it is time industry players look for...

AI is Closing the Efficiency Gap in Physician Marketing | Doceree Blog

Now that pharmaceutical brands have adopted digital marketing initiatives during the COVID-19...

Script generation media: why it is relevant for life sciences industry | Doceree Blog

Once the COVID-19 pandemic barred in-person interactions for pharmaceutical marketers – Point of...

Ways Point of Care Networks Can Increase Revenue | Doceree Blog

Once the COVID-19 pandemic barred in-person interactions for pharmaceutical marketers – Point of...

Healthcare Publishers Maximize Their Point of Care Inventory With AI Analytics

The implementation of an AI-powered solution empowers healthcare publishers to elevate their...

Why Online Healthcare Platforms are the Future of Healthcare

Not only the healthcare industry, but if you pick any of them in the current era, digitalisation...

What is the Role of Big Data in This New World of Healthcare

When we come across the word ‘Big Data’, the first thing that comes to our mind is the massive...

3 reasons your healthcare company needs a digital marketing strategy

In the current era of digitalization, be it any industry, it is impossible to ignore the online...

Four Ways to Improve Patient-Provider Communication

Implementing patient-centric communication at a healthcare organization might be challenging, but...

7 Ways Real-World Evidence is Changing Healthcare

Knowing how patients actually use a product can help stakeholders across the entire healthcare...

Benefits of Using a Point of Care Network to Engage Physicians

Last week, Doceree launched the first programmatic platform in Point of Care messaging to bolster...

Alleviating Concerns About Advertising on Point of Care Platforms

The past 8 years have seen a rise in Point of Care platforms being used for marketing purposes by...

Online Marketing for Doctors – How to Advertise Your Practice Effectively

Look around you. Do you see any single person who is not equipped with a smartphone? No, right?...

All You Need to Know About Programmatic Advertising for your Healthcare Marketing

If one goes by the time span, for over ten years now, programmatic advertising has ensured...

Cookie Apocalypse – What does it mean for Publishers?

To help you prepare for a world without 3rd party cookies, let’s first understand how 3rd party and...

Doceree Emboldens Healthcare Publishers with Premium Programmatic Offerings

The analysis of businesses involved in programmatic media by the Interactive Advertising Bureau...

Programmatic Partners Elevate the Global Reach for Small-and Medium-Sized Healthcare Publishers

The walled gardens of large publishers often leave small-and medium sized publishers at a...

Integrated Platform Emboldens Healthcare Publishers to Monetize Global Inventory

Endemic healthcare publishers have been missing out on monetization chances by operating as a...

6 Physician Marketing Strategies That Actually Work

Be it any industry, reaching out to potential consumers to increase revenue is only possible...

5 Ways to Make Your Physician Digital Marketing Campaigns More Data-Driven

The more data-driven your campaign is, the more you are expected to get a return on your...

Why are Pharma Brands Moving Towards Point of Care Advertising?

Five Things that Endemic Publishers in Healthcare can gain with Doceree

By their very nature, endemic advertising yields high ROI. It’s only to be expected as endemic...

5 Essential Steps to Launch a Drug Successfully

Doceree’s Market Research Department

You’ve created a revolutionary drug that will change the lives...

Pharmaceutical Drug Marketing: Strategies and Tactics to Implement

Pharmaceutical marketing is like any other kind of marketing. The only difference here is, this...

The Role of Personalized Communication in HCP Marketing Tactics

The rules which govern the engagement of pharmaceutical companies with HCPs are changing beyond...

How is Doceree addressing these 5 Challenges in marketing to Healthcare Professionals?

According to this comprehensivereport, the spend on medical marketing expanded substantially...

Understanding the Hottest Topic in HCP Media: Programmatic Marketing Platforms

According to a report from AccessMonitorTM, the number of “rep-accessible” physicians – those who...

7 Strategies to Improve Co-Pay Program Outreach | Doceree

Seven Ways Life Sciences Marketers Can Improve Assistance Program Outreach and Ultimately Improve...

4 Ways to Enhance Patient Access to Affordability Programs

Four ways to improve access to affordability programs and ensure patients can afford essential...

Copay Assistance Cards – Everything You Need to Know

Ever gone through a chronic disease or witnessed someone going through it? You might know then that...

EHR Aggregator: What is it and Why is it Important in Healthcare?

As technology has evolved with time, every industry has witnessed a drastic change in terms of its...

Instant Messaging for Physicians – How to Communicate More Effectively

It’s 2022! People now don’t physically go to their physicians for every health query. This is...

5 Reasons you Need Online Marketing for Healthcare Professionals

In the current digital era, everyone around us is dependent on their smartphones. Especially since...

Key Features of Healthcare Messaging Campaigns For Hospitals & HCPs

Long gone are the days when people used to actually travel physically to their physicians for every...

Inside the EHR Workflow: New Ways for Pharma to Support Patient Care Delivery

With time, it is a well-known fact that technology has taken over. There is no doubt that it has...

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