Doceree is thrilled to be a part of DigiPharma Connect 2025, an exclusive gathering for digital marketers from March 10–12, 2025. This invite-only forum brought together digital marketers from leading pharmaceutical and biotech companies, offering them a unique platform to collaborate, engage with relevant vendors, discuss cutting-edge trends in the industry, and explore innovative solutions in pharma marketing.
With a focus on industry trends, emerging technologies, and best practices, DigiPharma Connect 2025 enabled decision-makers to refine their communication strategies and build a more effective healthcare marketing ecosystem.
Doceree’s Participation
Doceree held some important one-on-one meetings with many leading figures from the industry. Additionally, Doceree presented an insightful session on ‘Nudging Healthcare Marketing into the Future’, exploring innovative marketing strategies to optimize reach and drive meaningful engagement in the healthcare industry.
Nudging healthcare marketing into the future
Healthcare marketing is constantly looking for innovative and impactful ways to engage healthcare professionals (HCPs). However, in this pursuit, marketers sometimes overwhelm HCPs with a voluminous number of irrelevant messages causing information overload and disengagement. The need of the hour is to shift away from intrusive, promotion-heavy marketing and replace it with smarter, more personalized approaches that can build genuine engagement with HCPs.
The future of healthcare marketing is through smart nudges—subtle, well-timed interventions that deliver pertinent content based on HCPs’ specialty, location, and preferences. The key differentiating factor between impressions and nudges, as well as between clicks and scripts is ‘relevance’. Smart nudges ensure that HCPs receive relevant messages precisely at the moment they need them, thus bridging the gap between clicks and scripts. By prioritizing relevance, smart nudges enhance the effectiveness of marketing efforts and drive better decision-making and outcomes.
Doceree nudges incorporate all the characteristics of smart nudges to ensure that messages delivered to HCPs are relevant and foster meaningful interactions and informed decision-making. By integrating AI, advanced analytics, and state-of-the-art programmatic advertising technology, Doceree nudges delivered through our products Endemic and POC enable deterministic HCP identification and contextual messages that align with HCP-patient interactions. Such trigger-based messages serve as a powerful strategy for enhancing engagement and driving script generation.
Learn more about Endemic and POC.
Our team at DigiPharma Connect 2025
Thomas Shea
Chief Revenue Officer
Yousef Elhusseini
Director – Sales & Partnerships
Peter Palmer
Senior Sales Director – Endemic
Brian Drown
AVP – Customer Success