On June 23, 2025, at the iconic Sea Containers Building in London, Doceree hosted a landmark event—The Future of Pharmaceutical Marketing in the Era of Data & AI. The exclusive panel discussion brought together industry pioneers to decode how data, creativity, and technology are shaping the next chapter of healthcare marketing.
The session kicked off with a compelling keynote by Daniel Hulme, Chief AI Officer at WPP, who challenged the audience to think beyond automation and embrace AI as a partner in redefining human potential in marketing. Hulme urged marketers to move past the hype and focus on tangible applications. He presented a clear framework mapping all business challenges to six core AI functions, including task automation, predictive analytics, and sophisticated audience understanding. He cautioned against jumping to complex solutions, noting significant value can be found in basic automation first.
A key theme of Hulme's talk was the "Content Paradox." While AI has democratized the creation of generic content, the real competitive battleground is in producing brand-specific, high-quality content. He introduced WPP’s "Brand Brains" concept, where multiple AI agents collaborate to achieve near-perfect quality, a necessity for the regulated pharma industry. Another powerful insight was his "Start with Decisions, Not Data" philosophy. He argued that organizations don't have insight problems; they have decision-making problems. By starting with the crucial decision that needs to be made and working backwards, marketers can ensure AI is applied effectively. Offering a practical warning, Hulme compared the current state of some AI to an "intoxicated graduate"—confident but often wrong—stressing the critical need for human oversight and verification.
Moderated by Ritesh Patel, Chief Growth Officer at Doceree, the panel featured a powerhouse lineup:
- Simon Stebbing - Chief Growth & Innovation Officer, Ogilvy Health
- Susana Bento - Global Omnichannel Operations Lead, Grünenthal
- Jiten Jain - Vice President & GM (UK & Europe), Doceree
- Corina Savin - Global Media Strategy Leader, AstraZeneca
Together, they explored pressing themes—from the urgent need to redefine the human role in pharma marketing to how AI in healthcare marketing is enhancing creativity, storytelling, and the traditional brand planning cycle. One of the standout discussions focused on how AI enables real-time, personalized engagement with HCPs, without compromising on compliance.
The event resonated with attendees for its honest debates, practical insights, and a bold vision of what’s next. The consensus? Pharma marketing must evolve—and fast. Those who blend data precision with human ingenuity, as Hulme articulated, will lead the charge.
The future isn’t just digital, it’s intelligent, agile, and already here. Stay tuned for more from Doceree as we continue to shape the future of HCP engagement.