Doceree was thrilled to attend Next Pharma Summit 2025 – a summit that has become a cornerstone for innovation and thought leadership in the pharmaceutical industry. The two-day summit, which commenced on 20th May 2025 in the scenic city of Dubrovnik, saw more than 400 delegates and 60+ speakers from the field of technology, digital transformation, and medical affairs from 30+ countries around the world.
Key summit conversations
Experts at the Next Pharma Summit 2025 discussed several challenges facing the pharma industry today. Discussions centered around enhancing HCP engagement by focusing on personalization and cross-functional alignment, employing AI, and aligning messages around HCP perspectives.
Some of these included:
- Personalization is not just a buzzword!
Experts noted that the pharma industry must focus on creating personalized experience for HCPs by delivering contextual, relevant, and timely information to HCPs that can help them render better patient care. - Cross-functional alignment is not optional; it’s essential!
Collaboration across medical, commercial, and marketing teams is indispensable to ensure that all teams align on the organization’s objectives and strategy and maintain consistency and clarity in messaging. - AI is a tool, not a substitute!
AI cannot replace critical thinking and strategic decision-making that only humans are capable of. Instead of employing AI as a replacement, the pharma industry must include it in their strategy as a support tool guided by human intelligence. - Simplicity is the key to speed and scalability!
With fragmented and inefficient media planning process, executing campaigns remain time-consuming and labor-intensive. Innovative solutions must simplify execution, and be sustainable, efficient, and compliant. - Real metrics, not chaos!
Conversations highlighted the difficulty in interpreting marketing results and the continued reliance on vanity metrics. New metrics that reflect true performance and provide clarity without confusing are required. Metrics must be a part of the strategy from the beginning, not an afterthought. Defining success at the outset with clear KPIs before campaign activation can help the teams move forward with clarity. - Focus on customer-centricity!
Sessions pointed out that digital revolution and shifting away from rep-led models may have contributed to the pharmaceutical industry losing its customer focus. Customer-centric strategies that reflect the needs of physicians, and take relevance, timing and speed into consideration, are identified as critical components of this renewed focus. - Strategic depth—a must for success!
Adopting the latest technology is just the first step toward the path to success. To ensure success, the industry needs to think strategically and critically, ask the right questions, and continuously evolve with market demands. - Align around the HCP perspective!
Messages and decisions must align with the needs and preferences of HCPs or else they risk losing relevance, cause disengagement, and undermine brand trust.
Doceree at Next Pharma 2025
Next Pharma 2025, as the name suggests, focuses on the transformation that is shaping the pharmaceutical industry today and attempts to explore what is driving this change and where it is headed. Recognizing the importance of the event, Doceree was proud to exhibit their solution, Doceree Nudges, and their transformative potential in enhancing engagement of healthcare professionals (HCPs).
Doceree showcased the power of Doceree Nudges in advancing healthcare marketing and building an ecosystem for healthcare professionals (HCPs) and marketers, that is technologically progressive, engagement-centric, and outcomes-driven. Our contextual and precision targeting capabilities are backed by real-time data to ensure that messages are delivered to verified HCPs while maintaining compliance.
The Doceree team demonstrated how our solution enables pharma brands to connect with verified HCPs across medical journal and CME platforms with precision.
Explore how Doceree Nudges can strengthen your digital HCP engagement with compliant, cost-effective healthcare solutions:
- Precision targeting through physician-only digital touchpoints
- Real-time insights
- Smarter, scalable engagement strategies
By helping connect with global experts and industry changemakers, Pharma Next 2025 provided us with the perfect opportunity to showcase our product and reaffirm our commitment to enhancing HCP engagement.
Key takeaways of Pharma Next 2025
Artificial Intelligence (AI)
- Real-world intelligence is more critical than ever.
- Use AI to support, not replace decision-making.
- AI optimization can ensure that products and messages are discoverable by the different AIs.
HCP Messaging
- To stay relevant, align messages with HCPs preferences.
- Deliver timely, relevant content tailored to HCP needs.
- Collaborate to ensure clear strategy and consistent messaging.
Technology
- Simplified, streamlined execution is vital for speed and scale.
- Combine innovation with critical thinking and adapt with the times.