Doceree on the Future of Healthcare Marketing at CMI Agility 2025

On September 8, 2025, the halls of the Pennsylvania Academy of the Fine Arts became the backdrop for a gathering that has quickly become one of the most influential forums for healthcare marketing leaders - CMI Agility 2025. As a proud sponsor of this year’s event, Doceree was honored to be part of the conversations shaping the future of healthcare engagement.

Our logo may have greeted attendees across the event website and program materials, but our true presence was felt through the energy and curiosity we brought to every exchange. With a dedicated table at the heart of the venue, our team welcomed marketers, innovators, and healthcare leaders to explore how programmatic solutions are rewriting the rules of physician engagement.

The Doceree Team at CMI Agility 2025

Representing Doceree at Agility were four of our colleagues who embody the diversity of expertise and vision that define our organization:

• Karima Sharif, SVP of Strategic Accounts, who connected with senior leaders on the strategic challenges brands face in a fast-shifting healthcare landscape.
• Peter Palmer, AVP of Sales and Partnerships, who spotlighted how precision partnerships are unlocking measurable impact for life sciences organizations.
• Coleman Maglio, Account Executive, who shared stories from the front lines of client engagement and day-to-day activation.
• Tara Cosentino, Business Director, who engaged attendees with insights on operational excellence and scaling campaigns with agility.

Together, they demonstrated how Doceree bridges strategy, technology, and execution to empower healthcare professionals (HCPs) and pharmaceutical marketers alike.

Themes That Resonated

The conversations at Agility echoed the very shifts driving Doceree’s mission. We heard repeatedly about the demand for efficiency in marketing spend, the challenge of rebuilding HCP trust, and the need to connect affordability and access directly to clinical decision-making. These are the issues we address daily through our AI-driven platform, whether by enabling contextually relevant messaging at the point of care or by driving adherence through affordability solutions like Doceree Copay.

The enthusiasm at our table reflected a shared recognition: traditional, fragmented approaches no longer work. Stakeholders are ready for smarter, integrated solutions that meet HCPs where they are and patients where it matters most—in the consultation room.

Why Events Like CMI Agility 2025 Matter?

CMI Agility provided more than just a stage for discussion; it was a proving ground for collaboration. The Academy’s inspiring setting reminded us that healthcare marketing, at its best, is both science and art—precision paired with empathy. In an industry navigating rapid technological change and shifting regulatory environments, the ability to learn, adapt, and act with agility has never been more critical.

For Doceree, the event reaffirmed our belief that the future belongs to those who can translate innovation into impact. It strengthened our resolve to continue building tools that not only advance marketing effectiveness but also improve outcomes for patients worldwide.

As we look ahead, we carry forward the insights, connections, and inspiration gained at CMI Agility 2025. To everyone who stopped by our table, shared perspectives, or engaged with our team—thank you. Together, we are reimagining what’s possible in healthcare marketing.