You Already Have What Pharma Wants. Here's How to Start Selling It.
Waiting rooms. Exam rooms. High-traffic clinical spaces. If you operate screens in these environments, you are already sitting on what pharma has spent years trying to buy.
Location - inside the clinical setting where health decisions are made. Dwell time - patients spend 20+ minutes with nothing but your screens. Context - patients in a health mindset, ready to engage. No other out-of-home environment delivers all three simultaneously. That is not standard inventory. That is prime real estate.
The demand is not the question. $1.2B+ in annual point-of-care ad spend is growing at 16% year-over-year. Pharma budgets are allocated. Media buyers are briefed. The campaigns are ready to run.
The only thing standing between that spend and your screens is packaging. Pharma is not buying reach anymore. They are buying diagnosis targeting, real-time triggers, and patient profiles. Inventory that cannot be sold that way does not make the plan. That gap is entirely closable - this month.
The 3-Step Process to Convert Your Screens into Premium Pharma Inventory
Step 1: Integrate Spark for DOOH
Spark for DOOH, powered by Doceree, deploys as a software layer on your existing screens. No hardware changes. No operational disruption. Once integrated, Doceree's patented Triggers engine goes live - detecting patient check-in signals in real time, matching patient profiles to active pharma campaign criteria, and delivering the right message on screen instantly.
HIPAA-compliant data handling, real-time ad decisioning, diagnosis and profile targeting, and campaign reporting are all built in from day one. Your screens remain yours. They simply become pharma-ready - and worth significantly more to the buyers who are already looking for exactly this.
Step 2: List Diagnosis-Targeted Inventory
With Spark for Digital Out Of Home integrated, your inventory can be packaged and listed in the format pharma media buyers are actively funding. Diagnosis-targeted placements - diabetes, hypertension, COPD, cardiovascular disease, oncology - command premium CPMs that standard run-of-network buys cannot reach. Patient profile targeting based on demographics, visit context, and health journey stage becomes the core of your inventory proposition.
This is the product pharma is paying premium CPMs for. Not screen time. Not clinical adjacency. Specific patients, at a specific moment, matched to a specific message. Spark for DOOH makes that inventory listable, sellable, and deliverable.
Step 3: Approach Pharma Buyers - Or Use Doceree's 115+ Manufacturer Relationships
Go to market through your existing pharma agency relationships - or plug directly into Doceree's established network of 115+ pharmaceutical manufacturers and 30+ media agencies. Either path works. The demand side is funded, active, and looking for clinical DOOH inventory that meets targeting specifications. With Spark for DOOH integrated, your network qualifies for budgets it previously could not access.
Doceree does not own screens, does not sell inventory directly, and does not compete for your clients. Your screens. Your clients. Your relationships. Doceree is the technology that makes your targeting smarter. You sell. We enable. Both sides win.
The Case for Moving This Month
Doceree is 100% healthcare - not retail, not general OOH. Four patented technologies. 185+ EHR and health system integrations. HIPAA certified, SOC 2 Type II compliant, IAB Tech Lab certified. The compliance infrastructure is built, battle-tested, and ready. You do not build any of it. You inherit it from day one of integration.
The pharma budgets flowing into point-of-care are not waiting for the market to catch up. The networks that package diagnosis-targeted inventory first will capture the premium tier of this spend. The ones that move now will set the standard.
You already have the location. The dwell time. The context. Spark for DOOH is the one layer that converts all three into the pharma revenue this market is ready to deliver.
That conversation starts with 30 minutes.
Ready to Add Patient Targeting to Your Network?
Book a 30-minute demo and see exactly what Spark for DOOH integration looks like for your screen network - and what it unlocks in pharma revenue, starting this month.