Why Doceree Just Named Its US Growth Architect, Co-Founder—And What It Signals About the Future of Healthcare Marketing
As privacy tightens and healthcare marketers demand precision at scale, Doceree elevates Kamya Elawadhi to Co-Founder & President in strategic bet on US expansion
In a move that underscores the accelerating transformation of healthcare marketing in America, Doceree—the world's first AI-powered Operating System for healthcare marketing—today announced the elevation of Kamya Elawadhi to Co-Founder & President.
But this isn't a typical C-suite shuffle. It's a calculated signal about where the US healthcare marketing industry is headed—and who's building the infrastructure to get it there.
The US Inflection Point
The American healthcare marketing landscape is facing a paradox: demand for hyper-targeted, measurable HCP engagement has never been higher, yet the path to achieving it—amid tightening privacy regulations, fragmented data ecosystems, and rising scrutiny—has never been more complex.
Life sciences brands, agencies, and health systems are no longer asking whether they can reach the right healthcare professionals with the right message. They're asking how to do it responsibly, compliantly, and at scale—without sacrificing performance.
Doceree's answer: build the operating system that makes it possible.
And the architect behind much of that US growth? Kamya Elawadhi.
From Growth Leader to Co-Founder: Why Now
Since joining Doceree, Elawadhi has been the driving force behind the company's US expansion—translating product vision into partner relationships, strategic ambition into operational execution, and early momentum into durable market presence. She's forged partnerships across pharmaceutical brands, agency holding companies, major publishers, and health systems—turning Doceree from an emerging technology into essential infrastructure for privacy-forward HCP engagement.
"The US market is at an inflection point—healthcare marketing teams want precision, performance, and privacy to work together, not against each other," said Kamya Elawadhi, Co-Founder & President, Doceree. "Doceree is uniquely positioned to deliver that value as an AI-powered operating system built for healthcare. I'm honored to step into this role and scale what we've started—deepening partnerships, accelerating adoption, and helping marketers engage HCPs with relevance and responsibility."
Her elevation to Co-Founder isn't just recognition. It's strategy.
Category Leadership Requires Founder-Level Commitment
For Doceree's Founder & CEO Harshit Jain, the decision reflects a fundamental truth about scaling in the US healthcare market: sustainable growth requires more than market share—it requires category creation. And category creation requires founders who can build ecosystems, not just customer lists.
"Kamya has been a builder from day one—driving our US growth with clarity, urgency, and exceptional partner leadership," said Harshit Jain, Founder & CEO, Doceree. "Elevating her to Co-Founder & President is both recognition of the impact she has already made and a strategic investment in the future we're creating. As we expand in the US, Kamya will play a defining role in shaping our next chapter of scale."
What This Means for Healthcare Marketers
Elawadhi's expanded role signals Doceree's long-term commitment to the US market—and to solving the problems that keep healthcare marketing leaders up at night:
- Privacy-first infrastructure that doesn't compromise targeting precision
- Verified HCP audiences that deliver actual clinical relevance, not proxy signals
- Measurable outcomes that connect engagement to real business impact
- Ecosystem collaboration that works across brands, agencies, publishers, and platforms
As third-party cookies disappear, identity resolution fragments, and regulatory scrutiny intensifies, Doceree is positioning itself not as a vendor, but as the foundational layer enabling compliant, effective HCP engagement across the US healthcare ecosystem.
The Bigger Picture
This leadership move comes at a moment when US healthcare marketing is undergoing its most significant structural shift in a generation. The old playbook—built on broad targeting, legacy data partnerships, and compliance as an afterthought—no longer works. The new playbook requires technology purpose-built for healthcare's unique privacy, verification, and measurement demands.
With Elawadhi now leading as Co-Founder & President, Doceree is betting that the future belongs to companies that can deliver precision and trust, scale and compliance, innovation and responsibility—simultaneously.
The question isn't whether healthcare marketing will transform. It's who will build the infrastructure that makes transformation possible.