In the digital age, engaging healthcare professionals (HCPs) meaningfully continues to be among the most difficult tasks for pharma marketers. Getting in front of the right physician, at the right moment, in the right setting, and doing so in compliance takes more than a broad net. It takes precision, depth, and strategy. That’s exactly what Doceree delivers with the launch of its latest innovation: Premium Programmatic.
Building on its position as the world’s largest global network for programmatic HCP engagement, Doceree’s new offering raises the bar with deeper clinical context, broader reach, and format flexibility that speaks directly to how HCPs learn, explore, and act.
Why Premium Programmatic Matters?
For years, Doceree has helped life sciences brands navigate the complex digital path to physicians. As an independent platform, unbound by single-publisher limitations, it has built a high-quality network that’s both global and verified. Premium Programmatic is the natural next step, created to solve the industry’s biggest HCP marketing hurdles: limited scale, lack of context, and constrained ad formats.
More Scale: A Unified, Global Network
One of the major challenges for healthcare marketers has always been fragmentation. To reach their target audience, they often had to juggle multiple endemic platforms, which meant duplicated efforts, inconsistent messaging, and wasted budget.
Premium Programmatic, powered by Doceree, simplifies that. With 2,000+ directly integrated medical journal platforms, 6 million+ verified HCPs, and 150+ million impressions per month, it provides a scale that's not only large but purpose-built for healthcare.
Whether you're reaching endocrinologists in the U.S., cardiologists in Germany, or primary care physicians in APAC, you can now do so from one, single, integrated platform without having to sacrifice accuracy.
Doceree reached more than 5 million HCPs in 25+ countries, executing 4000+ healthcare campaigns in 2023 alone, emphasizing its worldwide and verified audience.
More Context: Showing Up Where It Matters Most
Reaching an HCP is one thing. Reaching them when they're engaged and looking to learn or decide, that's what drives results. Premium Programmatic accesses the 'reading layer' of the HCP experience, the point at which physicians are reading medical content, scanning new treatment guidelines, or studying therapies.
Through Doceree’s patented MeSH-based taxonomy, which maps over 7 million clinical terms, campaigns are placed in real time against the most relevant content HCPs are viewing. It’s not just about being seen; it’s about being seen at the right moment, in the right context. This level of precision ensures that your brand appears next to content that’s top of mind for the physician, making the message feel more like value, not interruption.
More Formats: Telling a Story That Sticks
Let’s be honest, static banner ads don’t always cut it, especially when you're trying to convey complex science. Healthcare professional (HCPs) expects more, and now marketers can deliver just that.
Doceree is the only platform that enables not just display or video ads, but also branded scientific content like sponsored articles, case studies, CME partnerships, and even AI-powered virtual sales reps available 24/7. These formats are designed to blend naturally into the HCP’s learning experience, without being disruptive.
From native videos and pre-rolls to scientific storytelling in article formats, Premium Programmatic offers flexibility that allows marketers to engage doctors on their own terms and in the formats they actually prefer.
Smarter Searches, Better Outcomes
Doceree isn't just helping brands show up; it’s helping HCPs find the information they need faster. With its medical taxonomy and extensive integrations to thousands of sites, Premium Programmatic increases the accuracy of HCP searches, bringing to the top the most relevant content based on behaviour, specialty, and clinical interest.
That's how it is when an HCP searches for information about a condition or therapy, your brand message is included in the result, delivering value at the moment of greatest importance.
Trigger-based campaigns via Doceree drove up to a 39% lift in script performance compared to standard display methods.
Built for Trust, Backed by Expertise
In healthcare workflow, trust is everything. As a platform built specifically for the needs of pharmaceutical marketers and healthcare professionals, Doceree has made compliance, privacy, and accuracy foundational to everything it does. And as the first premium programmatic platform designed exclusively for healthcare professionals, its leadership is rooted in experience, not experimentation.
Premium Programmatic isn’t just another product, it’s a smarter way forward. It gives marketers the ability to show up consistently and credibly, deliver meaningful content, and drive real results for their brand while enhancing the physician experience.
Ready to Rethink Programmatic for HCPs?
Healthcare marketers can no longer rely on broad solutions or one-size-fits-all. The future demands an environment that values the sophistication of medical content, the nuance of clinical behaviour, and the value of timing, trust, and context.
That's why Doceree’s Premium Programmatic is already changing how pharma brands think about scale, relevance, and creativity in healthcare marketing. From unparalleled scale and more intelligent targeting to compliant innovation and physician-grade storytelling, Doceree is empowering marketers to finally bridge the relevance-to-reach gap.
Because in a world where attention is everybody's game, Doceree is making you win it through smart targeting, contextual accuracy, and stuff that matters.