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Doceree at Cannes Lions 2025: A Silver Start for Healthcare Innovation | Doceree

Written by Doceree | Jun 18, 2025 11:15:43 AM

Day 1: A Silver Start for Healthcare Innovation

Day 1 of Cannes Lions 2025 started with high energy as Doceree, in association with Alkem Laboratories and Lowe Lintas, won a Silver in the Pharma category for the impactful DawAI Reader campaign. It is the first Indian win in Pharma Lions this year and an excellent achievement toward our vision to transform the face of healthcare through purpose-led innovation.


We are incredibly humble and honored to be accepting this global recognition for a campaign that communicates our core belief—that powerful healthcare solutions should be accessible to all. DawAI Reader, a robust AI solution that scans handwritten prescriptions and translates them for rural patients, was recognized for turning technology into meaningful impact.

At the center of the day’s discussions was how healthcare creativity is moving from communication to solutions that change lives. After winning this historic win, our CEO, Harshit Jain, said, "This is more than an award—it's a validation of what healthcare marketing can achieve when empathy meets innovation."

So, day one established the tone for more intense conversations on inclusion, intent, and imagination in the healthcare ecosystem. And with this landmark win, we have indeed opened the festival with intent and pride.
Day 2: A Future-Shaping Conversation at Cannes Lions

Day 2 of Cannes Lions 2025 was a highlight day for Doceree as we partnered with MM+M to stage an intimate and exclusive roundtable on a provocative question: Does programmatic marketing for HCPs need a name update?

Against the innovative backdrop of Cannes, the discussion brought together pharma, media, and health tech leaders to discuss how changing physician behavior, regulatory environments, and developments in contextual AI are redefining digital healthcare engagement.


Doceree leads the conversation on redefining "programmatic" for HCPs.

Our leadership group - Harshit Jain, Kamya Elawadhi, Julius Ramirez, and Thomas Shea—guided an open, unscripted conversation with Elizabeth Beringer, Andrea Palmer, Greg Lewis, Justin Freid, Tina Allen, Kelly Leger and David Coman, that asked if the word "programmatic" accurately captures the richness and sophistication of HCP marketing today.

Team Doceree with industry leaders at Cannes Lions 2025.

In contrast to consumer marketing, programmatic in healthcare has distinct constraints. As our speakers noted, reframing the way we talk might unlock more transparency, alignment, and value throughout the ecosystem.

The room was charged, inquiring, and forward-thinking—just the kind of energy Cannes is famous for. And in continuing to shape what's next for healthcare marketing, this discussion also reminded us that how we speak about innovation defines how we design it. To summarize, it was another great day with successful outcomes for us.

Day 3: Deepening Connections and Exploring What’s Next 

The enthusiasm of our team remained high as we all shifted our discussion to upcoming collaboration and innovation. We had quality time with new and existing partners alike—such as Dappier, PurpleLab, LiveRamp, AnalyticIQ, OnAudience, Amazon, TransUnion, Comscore, Illium, and more—to discuss new approaches to collaboration and how to grow the reach of our differentiated products. 

A lively panel by DV on "Dynamic AI Strategies that Outperform 

There's increased interest and momentum around gaining a deeper understanding of the pharma and life sciences vertical, increasing HCP audience reach, and using AI-enhanced search and discovery to create more user-friendly experiences. 
 
Our team also attended a panel by DV featuring Microsoft, Carat, and TikTok on "Dynamic AI Strategies that Outperform." While most healthcare marketers are still learning the AI curve, the conversation highlighted a desire to adopt innovation and work extremely closely in order to embed AI throughout planning, activation, and insight creation. 
 
Overall, our day 3 reinforced that the healthcare marketing future will not only be defined by technology, but by the relationships and concepts that drive it.