Building the NEXT in Healthcare Marketing | Contextual Whitepaper

We’re thrilled to announce the launch of Doceree’s latest healthcare marketing whitepaper, Building the NEXT in Healthcare Marketing with Layers of Context.

Pharma is spending more than ever on digital outreach, yet healthcare professionals (HCPs) are tuning out. Nearly 62% say they feel overwhelmed by pharma communication, and 64% believe they’re receiving too much irrelevant content. (Source: Link to our whitepaper)

The problem isn’t lack of effort—it’s lack of context. And this whitepaper on contextual marketing in healthcare shows how to fix it.

Why Healthcare Marketing Relevance Is Broken

Doctors today spend almost six hours a day on EHRs (Electronic Health Records). That’s where critical patient decisions happen. But most pharma digital outreach still lands outside these workflows - in emails, portals, or banner ads that interrupt rather than help.

The result? Campaigns go unnoticed, brand trust suffers, and outcomes don’t improve. In fact, half of HCPs say irrelevant messages are irritating enough to disengage entirely.

The industry doesn’t need more messaging. It needs contextual advertising in healthcare - smarter, sharper, and aligned with the clinical moment.

Introducing the Layers of Context Framework for Pharma Marketing

Our whitepaper introduces a new model built for this reality: the Layers of Context framework. Think of it as the blueprint for the next era of healthcare marketing—where outreach isn’t just digital, it’s contextual.

Here’s how it works:

1. Intelligence Context – Build a complete HCP profile by unifying fragmented data and clinical signals.
2. Content Context – Match brand messages to what HCPs are actually reading in real time.
3. Interactive Engagement Context – Enable compliant, on-demand dialogue with AI inside HCP workflows.
4. Clinical Integration Context – Deliver nudges like dosing guidance, affordability support, or trial info right at the prescribing moment.
5. Orchestration & Insights Context – Bring everything together in one dashboard that continuously optimizes campaigns and ensures compliance.

Instead of bombarding HCPs with disconnected content, this layered approach integrates directly into their workflow—helping them make better decisions, faster.

Why Contextual Advertising in Healthcare Delivers Results

Contextual targeting in pharma marketing doesn’t just sound good on paper—it delivers measurable results.

The whitepaper highlights how contextual marketing is already outperforming traditional approaches:

• +32% prescription lift when EHR-triggered campaigns are used at the point of care.
• 48% lower cost per click with contextual targeting compared to behavioral targeting.
• >70% stronger brand recall for contextual campaigns.
• 30%+ ROI improvement, with some point-of-care campaigns showing up to 5:1 returns.

This isn’t just better marketing. It’s pharma marketing that creates value for everyone:

• Marketers see stronger performance and ROI.
• HCPs save time and cut through the noise.
• Patients benefit from better adherence, affordability support, and improved health outcomes.

The Future of Pharma Marketing in 2025 and Beyond

Healthcare marketing is at a turning point. Brands that keep relying on fragmented, volume-driven outreach risk being ignored. The ones that will lead the future are those that adopt contextual marketing in healthcare as a strategic imperative—embedding relevance into every interaction.

By embracing layered contextualization, pharma can rebuild professional trust, reduce wasted spend, and deliver engagement that actually supports better patient care.

Ready to Build the NEXT? Download the Healthcare Marketing Whitepaper

The future of healthcare marketing isn’t about who shouts the loudest. It’s about who shows up with relevance—layer by layer, context by context.

Our new healthcare marketing whitepaper, Building the NEXT in Healthcare Marketing with Layers of Context, lays out exactly how to get there.

Download it here and see why context is the new currency in healthcare marketing.