At Doceree, we have always believed that great companies are not built on strategies alone - they are built on people. Today, we are proud to honour that belief.
We are pleased to announce the promotion of Vijay Adapala to the role of Chief Business Development Officer at Doceree, effective immediately. This is not simply a title change - it is a deliberate investment in the next phase of our growth. Vijay has been one of the most consequential contributors to what Doceree is today, and in this new role, he will be instrumental in defining what Doceree becomes. His leadership will be central to the commercial and strategic expansion of our business - strengthening our supply ecosystem, accelerating partner growth, and helping lay the ground for a company we are all building together.
Three years ago, Vijay joined Doceree at a pivotal moment in our journey. Stepping into an uncharted role, he built our global supply ecosystem from the ground up - forging strategic partnerships with point-of-care platforms, endemic publishers, and healthcare technology companies across the US, UK, India, and APAC. His work did not simply fill a gap; it created the very infrastructure upon which Doceree's supply-side growth now stands.
Vijay brings over 25 years of experience spanning healthcare marketing technology, ad tech, digital media, and consumer tech. Prior to joining Doceree, he worked with leading companies such as Amazon, Yahoo, and Motorola, giving him a rare breadth of perspective across the technology and media landscape.
"What sets Vijay apart is not the résumé - it is the way he shows up every single day. He leads with curiosity and conviction, and he builds trust before he builds pipelines. That is exactly the kind of leadership Doceree is built on." - Harshit Jain, MD, Founder & Global CEO, Doceree.
In his new role as Chief Business Development Officer, Vijay will lead business development across Doceree's supply channels - driving partner expansion and commercial growth for AdManager, Spark, and co-pay.com. These three products are central to how we connect with healthcare platforms, publishers, and point-of-care networks globally, and we are confident that Vijay is exactly the right leader to take them to the next level.
We are also entering one of the most exciting phases in Doceree's history. Our Publisher AI Suite - a powerful set of AI-driven tools designed to help healthcare publishers unlock smarter monetisation, deeper audience intelligence, and more meaningful HCP engagement - is live and gaining serious momentum. With a bold pipeline of AI innovations in development that will fundamentally reshape how the supply side of healthcare marketing operates, Vijay will be central to bringing these innovations to market, translating cutting-edge technology into real-world partnerships and commercial outcomes that move the needle for our publisher and platform partners.
We believe in backing ambition, rewarding impact, and creating a place where great work does not go unnoticed. Vijay's promotion is a testament to everything that stands for.
Schedule a meeting with Vijay Adapala, Chief Business Development Officer at Doceree.