For pharmaceutical brands looking to engage healthcare professionals across geographies, time zones, and remote regions, the constraints of traditional field-sales models are all too real. A physical brand representative can't be everywhere, but that doesn't mean HCPs everywhere should go without credible, on-demand brand support.
That's where an always-on AI-powered brand rep steps in. Case in point, RepTwin, powered by Doceree: an AI-powered virtual brand representative built to extend reach and deliver consistent engagement at scale.
Imagine trying to reach busy clinicians in remote or widely dispersed regions—from rural towns to underserved communities or time zones where there doesn’t exist an army of local brand reps. In more urban zones, clinician schedules are increasingly packed, travel is highly time-consuming, and regulatory or institutional restrictions limit in-person access.
The consequence is that many HCPs might never get to engage with a rep at all and therefore never receive brand messaging, clinical updates, or even basic drug information. This results in gaps in information dissemination and equity, ultimately impacting how effectively a brand can deliver its message across markets to HCPs.
The way HCPs consume clinical and product information has dramatically shifted. A global survey disclosed that 82% of physicians consume clinical information through online or offline articles and journals, 64% by emails, and 56% through webinars for medical updates.
Another study indicates that the average physician increased their usage of digital health tools: while in 2016 they used about 2.2 tools on average, by 2022 that rose to ~3.8 — reflecting growing comfort with digital modes of engagement.
These figures underline the simple reality that clinicians are already turning to digital channels for learning and professional updates.
This is where RepTwin, powered by Doceree, steps in. RepTwin adds a new dimension to HCP engagement: an AI-powered virtual representative available 24/7 across the digital touchpoints clinicians already use, from journal websites and EHR systems to brand portals, email, chat, voice, or video.
With RepTwin, brands acquire:
One virtual rep can service HCPs on multiple continents and in multiple time zones, ensuring that no clinician is left out because of geography or scheduling constraints.
HCPs decide on the mode of communication: video, voice, or text, depending on their workflow and preference.
Every interaction remains brand-trained, medically accurate, and aligned with approved safety and clinical updates.
Human reps can focus on high-value discussions while our AI-powered virtual representative can perform foundational education, repetitive informational requests, and late-hour follow-ups.
RepTwin can be trained on your brand’s identity and data, and can even be used to reflect customised avatars that reflect a brand’s chosen human rep.
Extending brand presence beyond traditional coverage zones, RepTwin helps brands reach their healthcare professionals in underserved, remote, or rural markets to ensure that updated therapeutic knowledge is imparted regardless of distance and time constraints.
It enables the timely dissemination of clinical, safety, and trial-related information across diverse time zones-from Asia to Australia, Europe, and the Americas, so no clinician waits for the next available in-person visit.
With RepTwin, the communication is standardized globally, reducing variability and making sure each and every interaction is compliant with approved messaging. More importantly, it allows for ongoing education and brand connection with HCPs who might have never been reachable with traditional field-force models.
In this way, RepTwin becomes a true force multiplier-expanding reach, maintaining consistency, and making credible information available to every clinician, wherever they may be.
Each clinician needs, and deserves, timely, precise, and meaningful contact-whether they happen to practice in a metropolitan hospital or in some remote township. And every brand needs the ability to deliver on that value proposition consistently, untrammeled by geography or clinic schedules.
That vision becomes real with RepTwin, an AI-powered virtual representative. It extends your presence beyond traditional coverage zones and office hours, supporting field teams while guaranteeing that no healthcare professional is ever left without access to credible, brand-approved information when it's needed.
Doceree pairs human expertise with intelligent, always-on virtual engagement, helping life sciences brands redefine what true HCP engagement looks like: not just broader reach but deeper impact.