A first-of-its-kind capability that quantifies creative effectiveness—turning subjective judgment into objective, measurable insight.
For years, pharma marketers have measured impressions, engagement, and Rx outcomes. But the creative—the very asset responsible for clarity, comprehension, and adherence to brand and medical accuracy—remained unmeasured. Until now.
Creative Analytics by Doceree bring the performance of each creative asset into clear focus, revealing how design, messaging, and layout directly influence HCP attention and action.
Why Creative Analytics Matters
In healthcare marketing, creative decisions are not decorative—they are clinical. They shape how accurately a therapeutic claim is understood, how fast a treatment pathway is memorized, and whether a message is trusted.
But creative impact has traditionally been difficult to quantify, relying on intuition and opinion rather than proof.
Doceree’s proprietary AI-first Creative Analytics changes that, enabling marketers to finally answer:
• Which visual elements actually capture HCP attention?
• Which messages resonate—and which go unnoticed?
• Why some creatives outperform others, despite using similar media strategies?
“This addition strengthens Doceree’s end-to-end campaign analysis and measurement ecosystem, giving marketers a more complete understanding of what drives impact,” says Harshit Jain, MD, Founder & Global CEO, Doceree.
Creative Analytics dissects every asset in a campaign and evaluates the contribution of each component to performance.
Key capabilities include
Creative Analytics completes the Doceree performance ecosystem. When combined with Audience Insights, Brand Uplift, Script Lift, real-time prescription trends, and optimization recommendations, marketers now have every dimension of performance intelligence in one place.
With this enhancement, you can:
- Pinpoint why a campaign worked—not just whether it worked
- Strengthen storytelling aligned to real HCP attention behavior
- Drive consistent, measurable performance improvements across brands
With Creative Analytics now active on Doceree’s dashboard, we are redefining what complete campaign visibility looks like. By bringing creative performance into the measurement ecosystem, giving pharma marketers a deeper, more precise lens to evaluate campaign effectiveness,” says Varun Hasija, VP, Product Development – AI & Innovation, Doceree.
Also being the Founder of Campaign Brew (now acquired by Doceree), Varun adds, “Doceree Ventures recently acquihired Campaign Brew with a clear vision— to accelerate innovation in creative intelligence. The expertise and technology we built at Campaign Brew now gain the scale, data depth, and AI infrastructure of Doceree, enabling creative evaluation to move beyond assumptions and into measurable, outcome-driven intelligence for pharma marketers.”
Log in to your Doceree dashboard today and see how creative intelligence is shaping the next frontier of healthcare marketing performance.
The future isn’t just digital—it’s measurable.
And now, so is your creative.