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How Doceree Ensures HIPAA Compliance in Healthcare Marketing

Written by Doceree | Dec 26, 2024 7:00:00 PM

Introduction

At Doceree, we recognize the critical importance of secure and compliant data handling in healthcare marketing. As a leading, HIPAA certified healthcare programmatic platform in the U.S., we have established comprehensive measures that not only ensure compliance but set new standards for data security and privacy in our industry.

What is HIPAA compliance?

HIPAA, the Health Insurance Portability and Accountability Act, enacted in 1996, is a vital U.S. federal law aimed at safeguarding sensitive patient health information while also ensuring the continuity of health insurance coverage. HIPAA serves two primary purposes: it protects individuals from losing health insurance during job changes or unemployment and establishes strict standards to maintain the privacy and security of health information.

HIPAA (Health Insurance Portability and Accountability Act) compliance refers to meeting the regulatory components established by the U.S. Department of Health and Human Services to protect sensitive patient health information. These key components include:

  • Privacy rule – Establishes national standards for the protection of medical records and personal health information, regulating how such information can be used and disclosed.
  • Security rule - Focuses on electronic protected health information (ePHI), requiring healthcare entities and their associates to implement technical, physical, and administrative safeguards to protect data confidentiality, integrity, and availability
  • Breach notification rule - Mandates that affected individuals, the Department of Health and Human Services (HHS), and in certain cases the media, must be notified of breaches involving unsecured PHI.
  • Enforcement rule – Establishes procedures for investigating violations, ensuring compliance, and imposing civil penalties for non-complianc

How does Doceree ensure HIPAA compliance?

Doceree has implemented a robust HIPAA compliance framework to safeguard Protected Health Information (PHI) and meet HIPAA’s stringent privacy, security, breach notification, and enforcement rule requirements. This framework is reinforced by third-party certification, ensuring our practices meet the baseline standards required for HIPAA compliance. 

Commitment to compliances through Certfication

  • HIPAA certification - Unlike mere self-attestation, Doceree has undergone a third-party certification process validating that our practices meet HIPAA requirements, offering assurance to clients that we follow the highest industry standards.
  • Independent validation of security practices - Our third-party certification provides independent verification of our data protection practices, demonstrating our alignment with HIPAA and other industry-recognized security and privacy standards, ensuring that we meet regulatory requirements for safeguarding sensitive data.

Technical and administrative safeguards

  • Data encryption - Doceree encrypts business, data both at rest and in transit using advanced, encryption protocols to protect against unauthorized access.
  • Access control - We enforce strict user access policies, ensuring only authorized personnel can access business data, with role-based permissions and automatic logoff mechanisms.
  • Audit controls - Our systems employ comprehensive auditing tools to track and document access and modifications to business data, which supports compliance and aids in identifying potential breaches. 

Technical and administrative safeguards

  • Data encryption - Doceree encrypts business data both at rest and in transit using advanced encryption protocols to protect against unauthorized access. 
  • Access control - We enforce strict user access policies, ensuring only authorized personnel can access business data, with role-based permissions and automatic logoff mechanisms.
  • Audit controls - Our systems employ comprehensive auditing tools to track and document access and modifications to business data, which supports compliance and aids in identifying potential breaches. 

Ongoing monitoring and threat detection

  • Continuous security monitoring - Our platform leverages real-time monitoring and advanced threat detection tools to protect against unauthorized access and potential security threats. 
  • Incident response plan - In case of a potential breach, Doceree has a clearly defined incident response plan, designed to identify, contain, and mitigate security incidents swiftly. 

Organizational and operational safeguards

  • Employee training - Our employees undergo HIPAA compliance training upon joining and have annual recertification requirements. This ensures everyone at Doceree is knowledgeable about data privacy, business data handling, and incident reporting. 
  • Dedicated privacy and security officers - We have appointed specific personnel responsible for monitoring 
    compliance, handling incidents, and overseeing that HIPAA policies are consistently followed. 
    Master service agreements (MSAs) - MSAs explicitly outline HIPAA compliance requirements, providing 
    assurance that data handling aligns with Doceree’s commitment to safeguarding business data.

Regular policy review and security assessment 

  • Routine audits - To maintain compliance, Doceree conducts regular internal and external audits, reviewing and updating policies and technical measures. 
  • Policy alignment - Our IT and Security policies are regularly evaluated and revised to align with HIPAA guidelines, keeping us adaptable to regulatory updates and technological advancements. 

Transparent communication and support 

  • Dedicated compliance support - Doceree maintains a compliance communication channel for partners to 
    address any HIPAA-related inquiries. This transparency is part of our commitment to building trust and ensuring clients feel confident in our security practices.
  • Client assurance - By maintaining compliance and transparency, Doceree provides partners with verifiable proof of security practices, such as independent audit reports or certification from recognized third parties, supporting the secure and compliant use of business data in healthcare marketing initiatives.

Trust through certification - What makes Doceree a safe partner? 

Doceree, a HIPAA-certified healthcare programmatic platform, is setting new standards for data privacy and compliance in the industry. While many healthcare organizations claim to be "HIPAA compliant," it's important to distinguish between compliance and certification. HIPAA compliance means an organization follows the necessary regulations for safeguarding healthcare data. In contrast, HIPAA certification goes further, requiring thorough third-party validation of security measures and practices. By achieving certification, Doceree has proven through independent assessment that our security controls meet HIPAA requirements

Conclusion

Our third-party certification demonstrates not only our commitment to meeting current requirements but also our readiness for future expansion of services. With Doceree, you gain a partner who goes beyond basic compliance to ensure the highest standards in healthcare marketing security and privacy. Our comprehensive approach to HIPAA compliance and certification supports secure, responsible, and effective healthcare marketing initiatives.