Doceree Marks 5 Years by launching First AI OS for Healthcare Marketing

Some milestones define progress. Others define the future. For Doceree, its fifth anniversary in 2025 has become a defining moment for the entire healthcare marketing industry. The celebration wasn't marked with a single announcement, but with five bold, strategic launches engineered to solve the industry's most persistent challenge: fragmented engagement.

Over the past month, Doceree has rolled out a suite of groundbreaking, AI-powered solutions, culminating in the launch of the world’s first AI-powered Operating System (OS) for healthcare marketing at Fierce Pharma Week 2025. This suite of innovations is not just a collection of products; it's a unified, context-driven ecosystem set to shape the next decade of how pharmaceutical brands connect with healthcare professionals (HCPs).

“In the face of fragmentation and digital noise, every innovation we launch strengthens our ability to deliver relevance at every HCP touchpoint,” says Harshit Jain, MD, Founder & Global CEO of Doceree. “The unveiling of RepTwin and  DataIQ at Fierce Pharma Week 2025 underscored our vision of harnessing AI like never before—AI that empowers smarter, compliant, and higher-impact healthcare marketing.”

The Five Innovations Redefining HCP Engagement

Doceree’s five-year milestone is headlined by five distinct yet interconnected launches that form the backbone of its new ecosystem:

1. co-pay.com: A revolutionary platform designed to streamline patient access and affordability by integrating co-pay assistance directly into the HCP workflow.
2. Premium Programmatic: An advanced solution that aligns brand messages with high-value, professional content, delivering both scale and precision in HCP outreach.
3. DataIQ: A powerful data intelligence tool that establishes a single source of truth for HCP identity, enabling smarter, more accurate targeting and segmentation.
4. RepTwin: The first-ever AI-powered ad format that functions as a digital twin of a pharmaceutical sales representative, allowing HCPs to engage in real-time, compliant conversations anytime, anywhere.
5. The Doceree Operating System: The capstone innovation that unifies all products and solutions into a single, intelligent framework powered by patented AI.

Inside the Engine: The AI-Powered Operating System

At the heart of the company’s transformative vision is Doceree’s operating system, a foundational technology built on a five-layered contextual framework. This patented AI engine is designed to mirror and integrate with the physician’s real-world professional journey.

The Five Layers of Context:

• Intelligence Layer: This foundational layer establishes a comprehensive, verified understanding of each HCP. Powered by: DataIQ and Doceree's Marketplace.
• Reading Layer: It delivers brand messages that are contextually aligned with the clinical and professional content an HCP is actively consuming. Powered by: Premium Programmatic, ABM, and Admanager.
• Conversation Layer: This layer unlocks instant, meaningful dialogue between brands and physicians, breaking down communication barriers. Powered by: RepTwin.
• Workflow Layer: It embeds critical brand support and resources directly at the point of care, influencing decisions where they matter most. Powered by: co-pay.com, Point-of-Care Messaging, and Spark.
• Experience Layer: This unifying layer integrates the entire system with intuitive tools for seamless campaign management and measurement. Powered by: Ask Doceree AI, real-time recommendations, and advanced dashboards.

“The Operating System is more than another launch—it’s the foundational technology for healthcare marketing,” added Dr. Jain. “Built on our patented AI and powered by layers of context, it will redefine the role of technology in marketing—just as DOS once revolutionized computing. This OS is our industry’s blueprint for the future.”

From 5 Years to the Next 5: A Vision for a Connected Future

In just five years, Doceree has evolved from a disruptive idea into a global leader in AI-driven HCP engagement. This anniversary isn't just about celebrating past achievements; it's about charting a course for the future.

The vision is clear: to build a fully connected healthcare marketing ecosystem where every solution and every stakeholder works in harmony. A future where physicians receive the support they need precisely when and where they need it, and where marketers can engage with unparalleled precision, compliance, and trust. Ultimately, this vision ensures that smarter engagement translates into better health outcomes for patients.

In a closing statement, Harshit Jain extended an invitation to the industry.

“The Operating System is not ours alone—it belongs to the industry. We humbly invite our peers, partners, and stakeholders to join us in this tech-forward journey. Together, we can elevate healthcare marketing into a connected, intelligent, and outcome-driven discipline like never before.”